Cheer4D Privacy Policy

Cheer4D ("we", "us", "our", "the Platform") operates the online betting and gaming platform accessible at cheer4d.cam ("the Website"). This Privacy Policy describes how Cheer4D collects, receives, uses, stores, shares, transfers, and otherwise processes personal information about individuals who access or use our services ("Players", "Users", "you").

We are committed to protecting the privacy and personal data of all users, with particular care afforded to players based in Malaysia. This policy is written in clear, accessible English and reflects our genuine commitment to transparent data handling — not merely a legal formality.

This Privacy Policy applies to all personal data collected through: (a) account registration and maintenance; (b) deposits, withdrawals, and payment processing; (c) sports betting, live casino, 4D lottery, and all other gaming activities on the platform; (d) customer support interactions; (e) promotional and marketing communications where consented to; and (f) use of the cheer4d.cam website, including via mobile browsers.

This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy. By accessing the Cheer4D platform, you acknowledge that you have read and understood this Privacy Policy.

For the purposes of this Privacy Policy, the following terms have the meanings set out below:

• "Personal Data" — Any information relating to an identified or identifiable natural person, including name, identification number, contact details, financial information, location data, or online identifiers.
• "Processing" — Any operation performed on Personal Data, including collection, recording, storage, use, disclosure, transfer, erasure, or destruction.
• "Data Controller" — Cheer4D, the entity that determines the purposes and means of processing Personal Data collected through the platform.
• "Data Processor" — A third-party entity that processes Personal Data on behalf of Cheer4D under a written data processing agreement, strictly according to our instructions.
• "Consent" — A freely given, specific, informed, and unambiguous indication by a data subject that they agree to the processing of their Personal Data for a stated purpose.
• "KYC" — Know Your Customer; the identity verification process required to confirm the age, identity, and source of funds of players, as required for compliance purposes.
• "Cookies" — Small data files placed on your browser or device by the Cheer4D website to enable functionality, session management, and usage analytics.

Cheer4D collects the following categories of personal data from our players. All data collection is limited to what is necessary for the stated purposes:

Cheer4D collects personal data through the following channels and mechanisms:

• Direct provision by you: Information you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting customer support, or responding to surveys and promotions.
• Automated collection during platform use: Technical data collected automatically through server logs, cookies, and similar tracking technologies when you access and interact with the cheer4d.cam website.
• Payment processing partners: Transaction confirmation data and payment method identifiers received from third-party payment processors (e.g., DuitNow, FPX network, e-wallet providers) when you make deposits or withdrawals.
• Identity verification partners: Confirmation data from KYC processing services used to validate the authenticity of identity documents submitted during account verification.
• Fraud prevention and security services: Risk signals and fraud indicators received from third-party security and fraud detection partners to protect the integrity of the platform.

Cheer4D processes your personal data for the following specific purposes:

5.1 Account Management

To create, verify, maintain, and administer your Cheer4D account, including processing login authentication, KYC age and identity verification (strictly 21+ requirement), and managing account preferences and security settings.

5.2 Service Delivery

To provide you with access to all Cheer4D services including sports betting, live casino, 4D lottery, and slot games; to process and record all bets and game sessions; to calculate and credit winnings; and to maintain accurate account balance records.

5.3 Payment Processing

To process deposits and withdrawal requests through your chosen Malaysian payment method (Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank2u, CIMB Clicks, Public Bank, Hong Leong Connect, or supported cryptocurrencies), and to maintain complete and accurate transaction records.

5.4 Legal & Regulatory Compliance

To comply with applicable anti-money laundering (AML) regulations, know-your-customer (KYC) requirements, responsible gambling obligations, and any other legal or regulatory requirements applicable to online gaming operations. This includes age verification (21+), source-of-funds checks, and mandatory reporting obligations.

5.5 Fraud Prevention & Security

To detect, investigate, and prevent fraudulent transactions, account abuse, prohibited conduct (as defined in our Terms & Conditions), money laundering, and other security threats to the platform and to other players.

5.6 Customer Support

To respond to your support queries, resolve disputes, investigate complaints, and improve the quality and efficiency of our customer support services.

5.7 Responsible Gambling

To monitor gambling activity for signs of problem gambling behaviour, to facilitate player-requested responsible gambling tools (deposit limits, session limits, cooling-off periods, self-exclusion), and to comply with responsible gambling obligations.

5.8 Marketing Communications (Consent-Based)

To send you promotional communications about Cheer4D offers, bonuses, VIP tier updates, and new game launches — but only where you have given explicit consent to receive such communications. You may withdraw consent at any time.

Cheer4D relies on one or more of the following legal bases when processing your personal data:

• Contractual necessity: Processing required to fulfil our obligations under the Terms & Conditions you agreed to at registration — including account management, bet processing, and payment processing.
• Legal obligation: Processing necessary to comply with applicable laws, including AML regulations, KYC requirements, responsible gambling obligations, and regulatory reporting requirements.
• Legitimate interests: Processing necessary for Cheer4D's legitimate business interests, including fraud prevention, platform security, abuse detection, and improving the quality of our services — provided such interests are not overridden by your fundamental rights and freedoms.
• Consent: For marketing communications and non-essential cookie placement, we rely on your explicit, freely given consent. You may withdraw consent at any time by contacting our support team.

Cheer4D does not sell, rent, or commercially trade your personal data to any third party. We share your personal data only in the following limited and necessary circumstances:

• Payment service providers: Personal data shared with payment processors (e.g., DuitNow operators, FPX network, e-wallet providers such as Touch 'n Go eWallet and Boost) solely to process your deposit and withdrawal transactions. Each payment provider operates under their own privacy policy and applicable financial regulations.
• KYC and identity verification services: Identity documents and relevant personal data shared with licensed KYC service providers to verify age (21+) and identity, strictly under data processing agreements and limited to the minimum data necessary.
• Fraud prevention and security partners: Technical and behavioural data shared with fraud detection service providers to identify and prevent fraudulent activity, collusion, and money laundering.
• Game studio and software providers: Session and activity data shared with licensed game content providers where necessary to deliver game functionality, settle game outcomes, and resolve technical disputes.
• Legal and regulatory authorities: Personal data disclosed to competent legal, regulatory, or law enforcement authorities when required by law, court order, or regulatory mandate. Cheer4D will not disclose data beyond the minimum legally required and will notify affected players where permitted by law.
• Professional advisors: Personal data shared with legal counsel, auditors, or compliance advisors under strict confidentiality obligations, solely in connection with their professional services to Cheer4D.

Cheer4D retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, and to meet our legal, regulatory, and operational obligations. The following general retention principles apply:

• Active account data: Retained for the duration of your active account relationship with Cheer4D and for a minimum of 5 years following account closure, to satisfy anti-money laundering recordkeeping requirements.
• KYC and identity documents: Retained for a minimum of 5 years following account closure, in accordance with applicable AML regulatory requirements.
• Transaction and betting records: Retained for a minimum of 5 years following each transaction date for regulatory compliance, audit trail, and dispute resolution purposes.
• Customer support records: Retained for 3 years following the resolution of the relevant support interaction or complaint.
• Marketing consent records: Retained for as long as we hold a marketing relationship with you, and for 3 years following withdrawal of consent as evidence of your prior consent status.
• Technical logs and device data: Retained for up to 12 months for fraud prevention and security monitoring purposes, then anonymised or deleted.

Following the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be linked to any identifiable individual.

Cheer4D uses cookies and similar tracking technologies on the cheer4d.cam website to support core platform functionality, enhance user experience, and analyse aggregate platform usage. The following categories of cookies are used:

• Strictly necessary cookies: Essential for the operation of the platform, including session authentication, account security, and payment processing. These cookies cannot be disabled without impairing core functionality.
• Functional cookies: Enable enhanced features such as remembering your language preferences, display settings, and game lobby preferences between sessions.
• Analytics cookies: Collect anonymised or aggregated data about how players use the platform — page visit frequency, session duration, feature usage — to help us improve the platform experience. No personally identifiable information is collected through analytics cookies.
• Security cookies: Support fraud detection and bot prevention mechanisms to protect the integrity of the platform and all player accounts.

You may manage your cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using the core features of the Cheer4D platform. Note that disabling strictly necessary cookies may affect your ability to log in and use certain platform features.

As a data subject, you have the following rights in relation to your personal data held by Cheer4D. These rights are subject to applicable legal limitations and exemptions:

To exercise any of your data rights, please contact our support team via live chat or email at [email protected]. We will respond to all verified rights requests within 30 calendar days of receipt. Where a request is complex or numerous, this period may be extended by a further 30 days, of which we will notify you promptly.

Cheer4D implements comprehensive technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security programme includes:

• Transport Layer Security (TLS): All data transmitted between your device and our servers is encrypted using industry-standard TLS 1.2 /1.3 protocols (256-bit SSL).
• Data at rest encryption: Sensitive personal data stored in our databases is encrypted at rest using AES-256 encryption.
• Access controls: Internal access to personal data is restricted on a strict need-to-know basis. All staff with access to personal data complete mandatory data protection training and are bound by confidentiality obligations.
• Two-factor authentication: Available to all players for account login security, and mandatory for administrative staff accessing internal systems.
• Regular security audits: Periodic third-party penetration testing and security assessments of our platform infrastructure and data handling processes.
• Incident response programme: A documented data breach response procedure, including notification to affected players and relevant authorities within required timeframes in the event of a qualifying breach.

While Cheer4D takes all reasonable and industry-standard steps to secure your data, no method of electronic transmission or storage is completely secure. You are responsible for maintaining the security of your account login credentials.

Cheer4D is strictly an adults-only platform. We do not knowingly collect personal data from individuals under the age of 21. Our registration process includes mandatory age verification, and we require documentary proof of age during KYC for all accounts.

If we discover, or are notified, that personal data has been collected from an individual under the age of 21, we will immediately suspend the relevant account, delete the personal data involved, and return any deposited funds to the source payment method following verification of the rightful owner.

Cheer4D reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. Where we make material changes to this policy, we will notify registered players by email and/or through a prominent notice on the platform at least 14 days prior to the changes taking effect.

The "Last Updated" date displayed at the top of this page will always reflect the date of the most recent revision. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Continued use of the Cheer4D platform following the effective date of any amended Privacy Policy constitutes your acceptance of those changes.

If you have any questions, concerns, or complaints regarding this Privacy Policy, the way Cheer4D handles your personal data, or if you wish to exercise any of your data rights as described in Section 10, please contact us through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week via the Cheer4D platform. For data enquiries, please state "Data Privacy Request" at the start of your chat and you will be directed to the appropriate team.
• Email: [email protected] — for written data rights requests, please include your registered username, the nature of your request, and a copy of a valid identity document for verification.

Cheer4D is committed to resolving all data-related queries and complaints in a timely and professional manner. Our target response time for privacy-related enquiries is within 5 business days for general queries and within 30 calendar days for formal data rights requests.

If you are dissatisfied with our response to a privacy complaint, you have the right to escalate your complaint to the relevant data protection supervisory authority in your jurisdiction.